On July 29, the Phoenix Mercury were fighting for something worth much more than a victory against their opponent, the Indiana Fever. In celebration of the 15th anniversary of the Phoenix Affiliate of Susan G. Komen for the Cure, the Mercury teamed up for a Rock the Pink event, honoring cancer survivors during the game and providing a venue for volunteers and participants to sign up for the Komen Phoenix Race for the Cure on October 14.
The Komen Phoenix Race for the Cure is one of the Valleys most popular events, raising funds and awareness for the fight against breast cancer.
Throughout the contest, one thousand pink boas were distributed to fans in the Arizona Department of Health Services quad courtesy of the Arizona Department of Health Service. Fans also received pink pom-poms courtesy of Banner Health.
The event took place just nine days after an affair between the Mercury and Los Angeles Sparks, an affair attended by Good Morning America anchor Robin Roberts. Roberts recently announced she herself has been diagnosed with breast cancer, but has remained upbeat.
"I am so blessed that I found this in the early stages and the prognosis is so promising that my doctor expects me to be flying planes and hanging on to submarines in the middle of the Atlantic and scaling the Mayan pyramids in no time, the former ESPN employee told E! Online.
Every year, more than 250,000 women are diagnosed with breast cancer, but the survival rate has climbed thanks to increased education and early screenings which help catch the disease before it spreads.