Brilliant.

That was my first thought after watching the WNBA’s new campaign spot, “Watch Me.”

In what could easily be considered the best WNBA commercial in years, the video strategically and genuinely captures everything the league is about at its core in just 60 seconds.

For many of us, the WNBA is more than a professional basketball league. It’s a way of life, one that is representative of equality, inclusiveness, honor and integrity.

The “Watch Me” campaign reflects those values in an edgy, honest and open way.

The voice-over reads:

I know what you’re thinking. You think I can’t.
You think I can’t go as hard as you. Cross you up, and go coast-to-coast.
You think I can’t train like a beast, give it everything I have and still be flawless.
You think I can’t open doors, be legendary, box her out, get her to school on time, show them I care.
“D” you up. Be who I want. Love who I want.
Inspire her, her and him.
Take the charge. Sink the “j.” Make ’em dance.
You think I can’t do this, this and that? All while chasing my dream?
Watch me.

Brilliant.

View the spot below: